Marketing for Sessions
It is extremely important that we inform and prepare parents for our quality product. There is no other school portrait company like Spoiled Rotten, and parents are simply not accustomed to receiving quality portraits from their schools. We will provide excellent quality portraits and want the parents to understand this so they will dress their children appropriately and ultimately make a substantial investment in the portraits.
For sign up sessions — deliver the marketing material at least 3 weeks before the session dates. You have to give a definite deadline for parents to sign up! Set the sign up deadline 1 week before the session starts. You will write the sign-up deadline on the poster and in the email that goes out to the directors to send to their families.
The marketing package consists of: